2011 Fall/Winter
Norma Kamali
Norma Kamali has never run her business in a traditional way. Whether it's her sleeping-bag coat or her wellness café, Kamali is a woman of ideas who has no fear about implementing them. In many ways, she's a being perfectly suited to our current fashion-in-flux moment. "It's game-changer time," said the designer, who showed her Fall collection today at her 56th Street flagship, the first time she's put herself on the fashion calendar in years. Kamali's work has such a continuous and timeless thread, much of it could have been from 1997, 2007, or today. That's not a complaint. The designer does what she does well, and it resonates with her clientele. And ultimately, the customer is who Kamali is focused on getting to. Her latest innovations on that front are a 48-hour trial period and having sales associates use Skype. Said the designer: "Every day, it's another revolutionary idea that gives us the opportunity to make the experience greater."
by. Meenal Mistry
style.com
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