2012 Spring Summer
Meadham Kirchhoff
Designers Ed Meadham and Ben Kirchhoff have lately found themselves fashion darlings, fêted in publications ranging fromLove to the Evening Standard's fashion supplement. Which is ironic, since the pair has made it their business to kick against the industry's pricks in every possible way. Most of today's capacity crowd probably expected another "fuck off" show, like those of recent vintage. Instead, they got a coup de théâtre—a dazzling, candy-colored spectacle that had a few showgoers shedding tears.This Meadham Kirchhoff collection was in many ways a return to the themes the designers addressed in Spring 2011. That show positively spit fury, though—protesting the ways women get hemmed in by expectations to be pretty and frilly, sexy and sweet. This time around, Meadham and Kirchhoff went through the looking glass, thought about what it means to be a girl, and came out the other side full of joy. Meadham said after the show that they'd been preoccupied with what he called "the girl on the cake": starlets, showgirls, beauty pageant winners, models, and princesses. "I wanted to take them off the cake, and put a real girl up there," he explained. A real girl, he went on, not defined by feminine frippery, though she may occasionally indulge in it. Meadham and Kirchhoff certainly do; this collection absolutely luxuriated in ruffles, spangles, and bubble-gum colors. All that sugar and spice was spun into a collection full of theatrical looks, yes, but it also included items you could actually and happily wear. No wonder people were crying. To paraphrase Courtney Love: Who doesn't want to be the girl with the most cake?
by.Maya Singer
style.com
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