2012 Spring Summer
Gap
After the departure of its creative director, Patrick Robinson, in May, Gap entered an interstitial period. The brand has been on the hunt for someone to take over the creative reins; at today's presentation, Gap's head of communications, Anita Borzyszkowska, said that the search is nearing completion. In the meantime, the brand-repositioning process has started, with the goal of recapturing Gap's historic niche as the go-to for all-American staples. Consequently, as Borzyszkowska was keen to point out, the Spring 2012 Gap collection is something of a placeholder. But the renewed focus on cheerful wardrobe fundamentals such as jeans and tees was definitely evident here. These clothes aren't likely to fire up consumers' imaginations, but the pop-colored denim and khakis and slouchy striped knits for men and women are a pretty sure bet to be worn and loved.
by.Maya Singer
style.com
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