The Row
Pre-collection Fall 2011
The Row, a luxury apparel and accessories brand by Ashley and Mary-Kate Olsen, was launched in 2007 as a simple mission to make the perfect T-shirt. Getting its name from the historic Savile Row, The Row's aim is to offer an updated concept of bespoke tailoring to modern-day basics. In just two short years since its inception, the line has expanded to include a complete range of sophisticated essentials, from the perfect pair of leather leggings and evening dresses to elegantly tailored knitwear and outerwear. In the Fall of 2008, The Row grew to include men's wear. The Row's style philosophy does not believe in trends, but rather places a sharp focus on clean lines, ultra-refined silhouettes and the perfect fit. The Row apparel is 100% manufactured in the USA, selling internationally in over seventy of the most exclusive retailers in the world. Now 23, the design pair reside separately in New York City, where there is no shortage of inspiration. In 2009, The Council of Fashion Designers of America named both Ashley and Mary-Kate as members.
